Your nonprofit may be the most worthy cause of all causes, but if you don’t have a sustainable digital fundraising system, your nonprofit will run into more challenges than accomplishments – especially in the middle of a pandemic. With a well-oiled email fundraising machine, you can spend less energy raising money for your nonprofit and more energy helping people.
We earned one client an average of $25k/month with these tips (albeit, she gave us full autonomy over her email fundraising operation – AKA she was a GREAT client)
NOTE: If you need help optimizing your nonprofit’s email fundraising system so you can automate more of your fundraising, feel free to fill out this form and someone from our team will reach out to you.
Let’s get into it.
If you know who you’re sending emails to, it’s easier to earn donations.
Having audience insights on your email list helps to identify key demographic information about what type of person engages with your content the most, so you can focus on the people who actually open your email and click on your links.
Keeping track of engagement data will help you deliver relevant content to your audience. By sending specific messages to members of your audience who consistently interact with your content, you can keep them engaged with content they want to see and this maintains engagement. 78% of internet users in the U.S. said personally relevant content increases their donation likelihood.
Remember, an engaged audience is better than a huge audience. But having both is even better.
If you aren’t a professional in the advertising/marketing industry, this is where things can get challenging. So we’ll keep this part brief.
Target Existing Donors by using your list to run both targeted email campaigns and fundraising ads to go with them. Audience
Target Potential Donors by using your list to run an email acquisition campaign targeting audience members who are not on your list.
Repurpose Your Email: Every email that is sent is repurposed for social media and paid ads to drive engagement, fundraising, and email acquisition. This allows for a streamlined message and enables multiple touch points with each potential donor across various platforms.
People don’t have time and people don’t have attention spans. Make your emails simple, concise, and to the point.
Why should I open this email?
Why should I read this email?
Why should I click on this link?
Why should I donate?
Business is mostly about relationships, and nonprofits are no exception.
Treat others with respect, they’ll respect you.
Help others, they’ll help you.
Be useful to others, they’ll like you.
It’s better to have 100 people who want to hear from you than 1000 people who don’t even know what you’re doing. Why would you email people who don’t want you in their inbox and risk going to spam? Stick to people who like you and you’ll be rewarded.
Big rule in advertising: If you don’t stop testing, your advertising won’t stop improving.
The email marketing industry is constantly evolving and difficult to keep up with. There are so many tips, tricks, and systems to having a successful email fundraising system for your nonprofit — and that can get overwhelming. The COVID-19 pandemic forced most industries to dramatically increase their digital presence. That’s why building a sustainable email fundraising system right now is a very high ROI decision.
If you think you need help optimizing your nonprofit’s email fundraising system so you can automate more of your fundraising, feel free to fill out this form and someone from our team will reach out to you.