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Facebook Campus

*The* Facebook

Written by: Joe Bartolotta

Students across the country are beginning to face challenges as many campuses shift to remote learning. Fortunately, there is a new college-only social network in town: the Facebook Campus.

How did “Campus” originate? 

Facebook has come full-circle with Facebook Campus, a college-only space designed to help students connect with classmates over common interests. Facebook Campus is reminiscent of the early days of Facebook, back when it was still called The Facebook and Zuckerberg was a student at Harvard. Just like The  Facebook, users must have a valid college email address to register for Facebook Campus.

How does it work?

Once a profile is set up students can discover groups and events that are unique to their school. Some key features include a campus-only news feed for students to get updates on news and events. They also get a built-in directory to find other students. Students have the option to add information like their major, minor, classes, hometown, and dorm to their profile to find classmates with commonalities. This added information helps students to create virtual study groups, chat rooms, and connect with academic peers.

 

All of this information gives Facebook more data on this younger demographic of users. As it also helps inform its ad targeting decisions. It’s no secret that Facebook isn’t the preferred social network among teens and young adults. It looks like Facebook is banking on Campus to help revitalize this user base. Last year, only about 3% of teens said that Facebook was their most used social media platform. Facebook’s slice of the pie has continued to get eaten away by SnapChat, Instagram, and more recently, TikTok. But Facebook Campus, which is in pilot mode at 30 universities, could help change this trend and jumpstart the company’s slowing revenue growth.

Young adults, and especially teens, are considered one of the most valuable customer groups. This is largely due to their tremendous purchasing power and the fact that they haven’t fully formed their brand preferences yet. So while marketers and advertisers may not be invited to join the Campus party, they’ll certainly be lurking right outside the windows.

 

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