Today’s content fueled internet climate can feel like a schizophrenic nightmare. Every which way you look seems like an information overload. Taking it all in can feel like an all you can eat buffet at Golden Coral. Maybe I’m just speaking from personal experience, but I always eat way more than I can handle and leave just a little less satisfied with my life.
Scrolling through social media is equal proportions mindlessly self-indulgent. There’s just too much information to truly digest it all. As a result, our brains go into auto-pilot, scrolling aimlessly and not really internalizing anything. Sort of like how going to that all you can eat buffet isn’t really nourishing anyone, physically or spiritually. Consumption for the sake of consumption is really just an addiction, an attempt to fill a void with a less than substantial solution.
Now, there’s nothing wrong with self-indulgence. Everyone needs to take a break from the world for a while, but to stand out in this overwhelming sea of content, it’s important to understand the mindset of your viewers. They are chilling! So, to stand out, you’ve got to wake them up! Let’s take a look at some strategies that will set you apart from the rest.
Images that Pop
As stated previously, viewers are largely scrolling unconsciously. In order to catch people’s attention, it is important to use bright and compelling photos. Make your content impossible to ignore with an artistic touch.
Especially with Twitter, text can easily get overlooked. Most people scroll through to find their favorite tweeters and will skim over anything else without a second thought. Including pictures can boost engagement and retweet by 50%.
With photo heavy platforms like Instagram, it is even more important to pay attention to detail. Flat, uninteresting pictures will get the scroll. Make sure to take time editing your pictures before posting. Don’t be lazy and please stop posting stock images with text slapped over the whole thing. People want to see organic interaction, not whatever quote you ripped off from Pinterest.
What is commonly overlooked, a sea of content means a sea of people that will forget about you. Unless, of course, you keep up with your engagement. Don’t expect to just post a picture and suddenly go viral. People are more likely to engage with content that regularly engages with them.
Make sure to be spending time on your page every day liking, commenting, and interacting with your audience. And not that lame fire emoji half attempt at a comment. People can spot disingenuous interaction from a mile away. You’re a real person, so don’t act like a twitter bot. Give real and authentic feedback on other people’s post and your efforts will eventually be requited.
Also, don’t forget to be following new people every single day. Overtime, this will seriously help to increase your engagement. Specifically, follow pages within your same field because it will help increase your brand awareness and lump your page in the suggested follow list with similar businesses and pages.
I know, this isn’t the most fun part of creating a follower base. The truth is though, Facebook and other social media platform algorithms HEAVILY favor pay to play content. Don’t worry, this isn’t going to break your bank. Even putting a few dollars behind one of your posts could make the difference between getting some eyes on it and a baron wasteland of 0 likes.
Seriously, a few bucks won’t kill you at least until you get some of your own momentum. So, go look under the couch cushions for some change and throw it Zuckerberg’s way. He doesn’t need the change, but unfortunately, you need the attention. Pay up.
Okay, you’ve implemented these strategies to boost your follower engagement and nothing is happening. What now?
I know, I struggle with instant gratification too. Nothing happens overnight, so you’ve just got to keep at it. Time is the ultimate decider of your fate. It can be frustrating to realize that your social media presence is beginning to feel more like a job. Well, it is. That’s why people pay social media influencers thousands of dollars to sponsor their posts.
Getting followers isn’t easy, but with time, patience, and hard work, it will eventually pay off. Don’t worry, your effort isn’t being wasted. Keep calm and keep posting.
For more information on branding, read: A Cult Following